Keys to Building a Successful Solo Business.
Understanding Your Target Market and How to Reach Them
One key to successful and painless marketing is to know that you do not have to market to everyone. It is critical, however that you market to those who are most likely to buy from you. Who is that? Where do you find them? These are questions we will cover in this work shop. You will leave with a description of your target customer and ideas on how to find them so that your marketing will be more effective.
Knowing your target market can save you time and money. You will find ways to market to exactly the people who are already looking for you and your services. No more shooting randomly in the dark. Target marketing means your marketing is focused and much more precise. No sense wasting time pursing the wrong customers. We can help you pin point exactly the right place to spend your time and energy.
This class will be high energy, fun, interactive, and practical. You will learn skills you can use immediately as you create your encore business. Your instructor, Jackie B Peterson, is a national thought leaders on solopreneurship and will share many ideas, client stories and ideas for creating a viable solo enterprise.
Tuesday, December 12, 2017 9 am to noon
at The Encorepreneur Cafe
1548 NE 15th Ave. Portland OR 97232
Workshop Fee: $30 for pre-registration ($35 at the door)
Instructor: Jackie B. Peterson
She has worked with small businesses and solopreneurs–including creative and encore entrepreneurs–for over 30 years. She’s an entrepreneur herself, working as a business adviser and CPA. She was honored to be named one of the 100 most powerful women in the Northwest and recently won the Portland Chamber of Commerce’s prestigious President’s Award in recognition of her years of working on behalf of the small business community. In addition to her independent consulting and small business coaching practice, she currently works as a strategic adviser/instructor for the Small Business Development Center of Portland Community College. Her book, Better, Smarter, Richer is currently used as curriculum in many of the center’s classes.