Instructor: Jackie B Peterson
at The Encorepreneur Cafe
1548 NE 15th Ave. Portland OR 97232
Each Workshop : $40 pre-registration ($45 at the door)
Optional: Textbook “Better Smarter Richer” +$20
Part One: Choosing a Product or Service
Tuesday, March 20, 2018
9 a.m. to noon
Topics covered: How to look at your own career path and determine a course of action. How to check out the competition and how to decide this is a good idea.
Part Two: Characteristics of a Successful Solo/Encore Business.
Tuesday, April 17, 2018
9 a.m. to noon
Topics covered: include Your Sweet Spot, The importance of Focus, Developing Your specialty and why it matters. Each participant will receive a copy of “Encore Careers” plus the eBook Wiser Smarter Richer.
Part Three: Selling Your Product or Service
Tuesday, May 22, 2018
9 a.m. to noon
Topics covered: Networking, developing your Unique Value Proposition, Basics of marketing and a marketing Plan.
Part Four: Pricing Your Product or Service
Tuesday, June 19, 2018
9 a.m. to noon
Topics covered: Checking out the Competition, Understanding the Elements of Pricing.
Part Five: Understanding and Finding Your Target Market
Tuesday, October 23, 2018
9 a.m. to noon
Topics covered: create an “avatar” of your perfect client. Develop a plan to reach them.
In this workshop series you will learn the keys to building a successful solo business. Solo businesses are the fastest growing model of the 21st Century, but solo businesses are distinctly different from other small businesses and there are some things you must do to create the financial success you are seeking.
These classes will be high energy, fun, interactive, and practical. You will learn skills you can use immediately as you create your encore business. Your instructor, Jackie B Peterson, is a national thought leaders on solopreneurship and will share many ideas, client stories and ideas for creating a viable solo enterprise.