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Keys to Building a Successful Solo Business.
Creating Your Unique Value Proposition
A crucial key to your success as a solo success is being able to talk about what it is you are offering in your business in a short, easy, compelling and fluent way. That means writing a short statement the capsulizes your offerings and the benefits of working with you into a statement we call your Unique Value Proposition. In this class we will spend time drafting, writing, re-writing (probably several times) your value proposition. Then everyone will get a chance to say it out loud to the class. That will give you practice with a friendly crowd to speak your UVP and get over any nerves, fears or worries. The trick is to say it often enough that it rolls off your tongue and is as familiar and comfortable as saying your name. We will talk about the ways you can use this statement to focus your time, energy and allocation of scarce resources.
This class will be high energy, fun, interactive, and practical. You will learn skills you can use immediately as you create your encore business. Your instructor, Jackie B Peterson, is a national thought leaders on solopreneurship and will share many ideas, client stories and ideas for creating a viable solo enterprise.
Tuesday, October 10, 2017 9 am to noon
at The Encorepreneur Cafe
1548 NE 15th Ave. Portland OR 97232
Workshop Fee: $30 for pre-registration ($35 at the door)
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Upcoming Workshops by Jackie B. Peterson
Tuesday, November 14, 2017 9 am to noon
Tuesday, December 12, 2017 9 am to noon
Instructor: Jackie B. Peterson
She has worked with small businesses and solopreneurs–including creative and encore entrepreneurs–for over 30 years. She’s an entrepreneur herself, working as a business adviser and CPA. She was honored to be named one of the 100 most powerful women in the Northwest and recently won the Portland Chamber of Commerce’s prestigious President’s Award in recognition of her years of working on behalf of the small business community. In addition to her independent consulting and small business coaching practice, she currently works as a strategic adviser/instructor for the Small Business Development Center of Portland Community College. Her book, Better, Smarter, Richer is currently used as curriculum in many of the center’s classes.